Why should your brand be on TikTok?

3 min readApr 29, 2022


Is TikTok not just for Gen Z? Isn’t TikTok only for dancing videos? You might feeling skeptical, but TikTok is one of the world’s fastest-growing social media platforms.

TikTok is available in 155 markets, in 75 languages.

Sensor Tower recently released its “Q1 2022: Store Intelligence Data Digest” report in which TikTok was the top app by worldwide downloads in Q1 2022 and surpassed 3.5 billion all-time downloads in this time, becoming just the fifth app to cross this threshold — and the only one not owned by Meta.

TikTok age demographics

Note: These are global values. Individual country demographics are available in the TikTok Report. Source: Business of Apps

As you can see from the stats from TikTok Report, only 28% of the users are teens. In fact, TikTok is no longer an app just for teens.

How am I going to leverage this platform for business growth?

The app is mainly dominant for its unique algorithm, relevant trends, and diverse set of communities for every niche subject matter.
Its updates include interactive add-ons for in-feed ads as well as a test on a private dislike button for comments.
It also recently launched its own AR development platform, Effect House.

One of the most considering reasons to use Tiktok is that unlike any other platform right now, there is unlimited untapped viral potential. Literally, stars are being made overnight and businesses are blowing up.

So what’s the point of being on Tiktok?

Educate Your Audience

You can educate your consumers on this platform. Businesses are able to educate their consumers on what they should be looking for. And in that fact leaves consumers feeling empowered and trusting you as the right solution.


An average TikTok user is spending 52 minutes per day on the app sound up, and 75% of that time is spent on a For You page searching for new content, and new profiles to follow and that could be your business's content.


When people are scrolling on TikTok and they find content that makes them say oh, I thought I was the only one, I feel the same way. You can create literal engagement bait on TikTok.

Tap into your audience’s emotions

When you can start to tap into stories, it could be stories of one of your customers whose lives have been changed by your products, it can be a before-and-after that leaves someone feeling incredibly inspired, maybe it was that mission that your team took to another country to impact the world and you can tell the story making people feel good, making them feel happy, making them hopeful. If you can touch on emotion on TikTok, your audiences could spring to life. Perfect place to connect with them emotionally.

Which businesses are the most suited for TikTok?

Everything which is B2C, so it can be e-commerce, physical products, and anything that you’re selling directly to a consumer are prime for TikTok. Basically anything that has a beautiful aesthetic is ready for the TikTok market. Just to mention a few: beauty, food blogging, and luxury real estate, you name it.

Are you still thinking? The best way to decide if TikTok is a good investment for you and your business is to spend time on the app and give it a go and test it out.




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